Process

From idea to a deployed prototype in seven days.

How the Prototype Sprint works, day by day — and why a clickable, deployed prototype beats any slide deck.

The short version

The Prototype Sprint is seven days from a discovery call to a real, deployed, clickable prototype — working code on a production URL, not a Figma file. It costs $3,500 fixed, the code is yours, and the price is credited toward a full build if you continue. One core flow, built properly, beats any deck for convincing stakeholders, users or investors.

One-week software prototype sprint: a phone showing an app prototype surrounded by sticky notes

Why deployed beats slides

A slide deck asks people to imagine the product. A URL lets them use it. The difference shows up everywhere that matters:

  • Stakeholders stop debating hypotheticals. "Would the team use this?" becomes "watch Maria try it." Arguments about imaginary software last forever; arguments about real software end in minutes.
  • Users give real feedback. People are polite about mockups and brutally honest about things they actually click. You want the brutal version before the full build, not after.
  • Investors and buyers feel momentum. A live URL in week one says more about execution than any roadmap slide.
  • The spec writes itself. Nothing surfaces the real requirements like watching someone use the almost-right thing. The prototype is requirements discovery disguised as software.

The seven days

  • Day 1 — the discovery call. Ninety minutes. What the business does, what the software must prove, and — hardest part — what the one core flow is. Everything else gets written on the "later" list, out loud.
  • Day 2 — skeleton on a live URL. Data model, repo, deploy pipeline, and a walking skeleton in production by evening. From day two, every change ships to the same URL you'll demo from. There is no "we'll deploy it at the end" — deployment is the beginning.
  • Days 3–5 — the core flow, built properly. The one thing the prototype must prove, made real: real screens, real data, real state. AI handles the volume, humans handle the judgment — same stack as our full builds, because the prototype becomes the full build.
  • Day 6 — polish and hard edges. Empty states, error states, mobile, and the demo path made bulletproof. A prototype that crashes mid-demo is worse than no prototype.
  • Day 7 — the walkthrough. We demo it, you drive it, then we hand over the keys: repo, URL, accounts. You also get our honest read on what the full build would cost and take — in real numbers.

What a sprint prototype is — and isn't

It is: real working code, deployed, built on the same foundations as a production system. If you continue to a full build, the sprint's code and the $3,500 both carry forward. Nothing is thrown away.

It isn't: the whole product. It's one core flow with honest edges — auth might be simple, admin might be minimal, integrations might be stubbed. We'll tell you exactly which corners are real and which are painted, because a prototype that lies to its own stakeholders is a liability.

The three rules that make a week enough

  1. One decision-maker. Sprint weeks die in committees. One person owns the calls; everyone else advises.
  2. Answers within a day. When we hit a fork — "cash or card pricing? per-unit or per-order?" — a same-day answer keeps the week on rails.
  3. The scope stays frozen for seven days. Every good idea that appears mid-week goes on the "later" list. On day seven you'll have a working prototype and a prioritized backlog — instead of 60% of two different prototypes.

Who this is for

The sprint fits three situations almost perfectly: a founder who needs to show something real to co-founders, users or investors; a business owner who wants to de-risk a bigger build before committing to it; and a team that's argued about a tool for months and needs the argument settled. If that's you, it's $3,500, one week, fixed — the smallest honest way to find out.

Start here

Got an idea that deserves a real prototype?

Book a free 30-minute call. If the sprint fits, we can usually start within a week — and seven days later you'll have a URL.